Three Core Principels

Science reveals that pro-social behavior is personally rewarding in at least three ways. First, some people help because it satisfies the universal need to be emotionally close to others (Correll & Park, 2005). When we share we create social bonds with like-minded individuals who have similar needs and desires as our own. Second, helping is a mood enhancer. Many people report feelings of happiness, contentment, and satisfaction when participating in charitable and volunteer activities (Wegener, Petty, & Smith, 1995). Third, investing time or money in helping gives us social and materialistic benefits (Penner, Dovidio, Piliavin, & Schroeder, 2005). Helping and sharing are perceived as admirable and commendable qualities across cultures, races, and religions